“The contents of your shopping basket may change. Almost 30% of our food currently comes from the EU, and it is likely that some foods, such as fresh vegetables and fruit, will become more scarce and more expensive in the event of no deal.”
Source: BBC
Today, Brexit would have happened if what eventually happened had not happened. The fears of a soft or a hard Brexit have been extended with a very abstract understanding of what might happen next.
As part of our regular internal Design Fiction exercises, we took something conflictual like Brexit and we placed it firmly in the context of a mundane archetype. Something everyone might experience in the future.
We bring a potential future to the present, not as a prediction but to create a shared understanding of a decision and to evaluate possible implications. The image above is how we translated the BBC headline into that type of mundane situation.