{"id":3919,"date":"2009-09-29T08:24:47","date_gmt":"2009-09-29T15:24:47","guid":{"rendered":"http:\/\/www.nearfuturelaboratory.com\/?p=3919"},"modified":"2017-08-18T18:01:31","modified_gmt":"2017-08-18T18:01:31","slug":"brand-obama","status":"publish","type":"post","link":"https:\/\/blog.nearfuturelaboratory.com\/2009\/09\/29\/brand-obama\/","title":{"rendered":"Brand Obama"},"content":{"rendered":"<div class=\"imagebox\">\n<a href=\"http:\/\/farm4.static.flickr.com\/3503\/3951724418_0458a53773_b.jpg\" \/><br \/>\n<img src=\"http:\/\/farm4.static.flickr.com\/3503\/3951724418_0458a53773.jpg\" \/><br \/>\n<\/a>\n<\/div>\n<p><\/p>\n<p>In the Itaewon neighborhood of Seoul, where every other store-keep on the main drag is trying to measure a tattered, soaked urban scout for a new suit, this garment was spied \u2014\u00a0a rather natty, silky, shiny shirt with a monogrammed cuff with another man&#8217;s name. Not an unusual fashion idiom \u2014\u00a0wearing someone else&#8217;s name \u2014 but this one sort of moves things in an unusual direction. I don&#8217;t know if I have ever seen a garment adorned with the name of a sitting United States President, especially overseas. Now, I&#8217;m not talking about a pejorative protest t-shirt or some such. There are plenty of those \u2014\u00a0I don&#8217;t even need to guess about that one. This here? It&#8217;s meant to imbue its wearer with a special power. Much more than Calvin or Tommy. Or even Shaq or LeBron.<\/p>\n<p><\/p>\n<div class=\"imagebox\">\n<img src=\"http:\/\/static.nearfuturelaboratory.com\/photos\/share\/barack_spock_prosper_02.png\" \/>\n<\/div>\n<p><\/p>\n<p>Related, somehow is this bit of work by studio brother Andrew Gartrell, riffing on some peculiar image I found in the New York Times of an Obama-Spock photoshop. What is curious here is the ways in which images, names, stories swirl in a vortex of possibility, hope, lawsuits, fair-use and fashion. It&#8217;s in the making that the social exists, always becoming and this sort of riffing on what &#8220;Obama&#8221; is \u2014\u00a0something that happens rather than something static.<\/p>\n<p>What is in a name, anyway? Sometimes nothing, sometimes everything.<\/p>\n<p><!--more--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the Itaewon neighborhood of Seoul, where every other store-keep on the main drag is trying to measure a tattered, soaked urban scout for a new suit, this garment was spied \u2014\u00a0a rather natty, silky, shiny shirt with a monogrammed cuff with another man&#8217;s name. Not an unusual fashion idiom \u2014\u00a0wearing someone else&#8217;s name \u2014 &hellip; <a href=\"https:\/\/blog.nearfuturelaboratory.com\/2009\/09\/29\/brand-obama\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Brand Obama<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[40,121,124,163,182],"tags":[1173,321,366,512,755,794],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Obama - Near Future Laboratory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.nearfuturelaboratory.com\/2009\/09\/29\/brand-obama\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Obama - Near Future Laboratory\" \/>\n<meta property=\"og:description\" content=\"In the Itaewon neighborhood of Seoul, where every other store-keep on the main drag is trying to measure a tattered, soaked urban scout for a new suit, this garment was spied \u2014\u00a0a rather natty, silky, shiny shirt with a monogrammed cuff with another man&#8217;s name. Not an unusual fashion idiom \u2014\u00a0wearing someone else&#8217;s name \u2014 &hellip; Continue reading Brand Obama\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.nearfuturelaboratory.com\/2009\/09\/29\/brand-obama\/\" \/>\n<meta property=\"og:site_name\" content=\"Near Future Laboratory\" \/>\n<meta property=\"article:published_time\" content=\"2009-09-29T15:24:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-18T18:01:31+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/farm4.static.flickr.com\/3503\/3951724418_0458a53773.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nearfuturelab\" \/>\n<meta name=\"twitter:site\" content=\"@nearfuturelab\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.nearfuturelaboratory.com\/#organization\",\"name\":\"Near Future Laboratory\",\"url\":\"https:\/\/blog.nearfuturelaboratory.com\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/nearfuturelaboratory\/\",\"https:\/\/www.linkedin.com\/company\/near-future-laboratory\/\",\"https:\/\/twitter.com\/nearfuturelab\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.nearfuturelaboratory.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.nearfuturelaboratory.com\/wp-content\/uploads\/2019\/10\/NearFutureLaboratoryLogo-CS4.jpg\",\"width\":1049,\"height\":206,\"caption\":\"Near Future Laboratory\"},\"image\":{\"@id\":\"https:\/\/blog.nearfuturelaboratory.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.nearfuturelaboratory.com\/#website\",\"url\":\"https:\/\/blog.nearfuturelaboratory.com\/\",\"name\":\"Near Future Laboratory\",\"description\":\"Clarify Today, Design Tomorrow\",\"publisher\":{\"@id\":\"https:\/\/blog.nearfuturelaboratory.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/blog.nearfuturelaboratory.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.nearfuturelaboratory.com\/2009\/09\/29\/brand-obama\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/farm4.static.flickr.com\/3503\/3951724418_0458a53773.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.nearfuturelaboratory.com\/2009\/09\/29\/brand-obama\/#webpage\",\"url\":\"https:\/\/blog.nearfuturelaboratory.com\/2009\/09\/29\/brand-obama\/\",\"name\":\"Brand Obama - 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