Northern Nordic

Monday December 06 23:06

Monday December 06 13:27

Just a quick note to remind myself that I’m in the northern Nordic for the week, translating and workshopping and clarifying much of the work that has gone on in the studio over the last many months. It’s quite interesting to see how important the communication work is in the design process. Not so much showing as alliance building and enrolling people into something that is new to them and foreign in the sense that it has come from *outside — not their studio, not their work. But then — how do you make it theirs so that it becomes “ours” all for the common good. It’ll be a fun, wintery few days doing this. Always learning. It’s also intriguing to bring advanced design, which has humility as represented by the people who have done the work — into the more execution-oriented variety of design. It’s just design at the end of the day, different ways of making things better, each with their own assumptions about what it takes to do the work of better-making.