Over the last year we have been collaborating with the mobile phone operator Swisscom and the City of Geneva to materialize insights on urban centralities and the connectivity of central neighborhoods with peripheral towns. The fundamentals of this project rely on measures, maps and visualizations of the pulse of the city through the activity of its mobile phone networks.
In the desire to make this work more public and raise the public awareness on the use of network data as part of urban management strategies, the Mayor of Geneva proposed to embed the data into were they are generated. To produce this ‘urban demo’ we collaborated with our friends at the Lift Conference to create an event and delivered aggregated network activity measures to the digital magicians at Interactive Things. Their evocative visualizations named Ville Vivante took the form of a visual animation and eight posters deployed at the Geneva central station from February 20th to March 4th 2012.
The visual animation
The posters present in key areas of the train station
And Interactive Things co-founder Benjamin Wiederkehr presenting the project and their magic at the Lift Conference