{"id":3325,"date":"2009-04-28T17:05:51","date_gmt":"2009-04-29T00:05:51","guid":{"rendered":"http:\/\/www.nearfuturelaboratory.com\/?p=3325"},"modified":"2017-08-18T18:01:37","modified_gmt":"2017-08-18T18:01:37","slug":"however-as-lacan-taught-us","status":"publish","type":"post","link":"https:\/\/blog.nearfuturelaboratory.com\/2009\/04\/28\/however-as-lacan-taught-us\/","title":{"rendered":"However, as Lacan taught us"},"content":{"rendered":"<div class=\"imagebox\">\n<a href=\"http:\/\/www.flickr.com\/photos\/julianbleecker\/3397910316\/\" title=\"Sunday March 29, 13.25.20 by JulianBleecker, on Flickr\"><img loading=\"lazy\" src=\"http:\/\/farm4.static.flickr.com\/3615\/3397910316_c8d6082ecd.jpg\" width=\"500\" height=\"333\" alt=\"Sunday March 29, 13.25.20\" \/><\/a><\/p>\n<div class=\"caption\">\nSwerve, or invert. Look behind, a common strategy I employ for being more certain of whence I have come. Nothing fancy, other than I get lost easily in new places, and know that returning, hopefully, to where I have come from will present an entirely different landscape and skyline than the one I see when setting forth.\n<\/div>\n<\/div>\n<p><\/p>\n<p>..when we are confronted with an apparently clear choice, sometimes the correct thing to do is choose the worst option, so that the thing may redeem itself, shedding its old skin and emerging in a new unexpected shape.<\/p>\n<p><strong>Why do I blog this? <\/strong>An informal lobby for inversion as a design strategy. Lifted (briefly wordsmithed for local context) from the introduction to the new edition of Zizek&#8217;s <a href=\"http:\/\/www.amazon.com\/gp\/product\/1844673006?ie=UTF8&amp;tag=researchtechk-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1844673006\">The Sublime Object of Ideology<\/a><img loading=\"lazy\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=researchtechk-20&amp;l=as2&amp;o=1&amp;a=1844673006\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" style=\"border:none !important;margin:0px !important\" \/>. The possibility that doing the opposite of what seems the clear choice may lead to deeper, richer, creative insights into a question or problem is a persistent theme here in the Near Future Laboratory&#8217;s Bureau of Creative Opposition. It&#8217;s a strategy for untactful sideways glances at things. Provocation to make the very normal seem very strange. Often enough, it is the Laboratory that appears strange, which is just fine with us. We&#8217;re wearing Swedish workman&#8217;s kilts these days, and being confused by the family for janitors with our Dickies work shirts. Etcetera.<br \/>\n<!--more--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swerve, or invert. Look behind, a common strategy I employ for being more certain of whence I have come. Nothing fancy, other than I get lost easily in new places, and know that returning, hopefully, to where I have come from will present an entirely different landscape and skyline than the one I see when &hellip; <a href=\"https:\/\/blog.nearfuturelaboratory.com\/2009\/04\/28\/however-as-lacan-taught-us\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">However, as Lacan taught us<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[49,52,176],"tags":[1186,433,625,1022,1145],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>However, as Lacan taught us - Near Future Laboratory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.nearfuturelaboratory.com\/2009\/04\/28\/however-as-lacan-taught-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"However, as Lacan taught us - Near Future Laboratory\" \/>\n<meta property=\"og:description\" content=\"Swerve, or invert. Look behind, a common strategy I employ for being more certain of whence I have come. Nothing fancy, other than I get lost easily in new places, and know that returning, hopefully, to where I have come from will present an entirely different landscape and skyline than the one I see when &hellip; Continue reading However, as Lacan taught us\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.nearfuturelaboratory.com\/2009\/04\/28\/however-as-lacan-taught-us\/\" \/>\n<meta property=\"og:site_name\" content=\"Near Future Laboratory\" \/>\n<meta property=\"article:published_time\" content=\"2009-04-29T00:05:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-18T18:01:37+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/farm4.static.flickr.com\/3615\/3397910316_c8d6082ecd.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nearfuturelab\" \/>\n<meta name=\"twitter:site\" content=\"@nearfuturelab\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.nearfuturelaboratory.com\/#organization\",\"name\":\"Near Future Laboratory\",\"url\":\"https:\/\/blog.nearfuturelaboratory.com\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/nearfuturelaboratory\/\",\"https:\/\/www.linkedin.com\/company\/near-future-laboratory\/\",\"https:\/\/twitter.com\/nearfuturelab\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.nearfuturelaboratory.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/blog.nearfuturelaboratory.com\/wp-content\/uploads\/2019\/10\/NearFutureLaboratoryLogo-CS4.jpg\",\"width\":1049,\"height\":206,\"caption\":\"Near Future Laboratory\"},\"image\":{\"@id\":\"https:\/\/blog.nearfuturelaboratory.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.nearfuturelaboratory.com\/#website\",\"url\":\"https:\/\/blog.nearfuturelaboratory.com\/\",\"name\":\"Near Future Laboratory\",\"description\":\"Clarify Today, Design Tomorrow\",\"publisher\":{\"@id\":\"https:\/\/blog.nearfuturelaboratory.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/blog.nearfuturelaboratory.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.nearfuturelaboratory.com\/2009\/04\/28\/however-as-lacan-taught-us\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/farm4.static.flickr.com\/3615\/3397910316_c8d6082ecd.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.nearfuturelaboratory.com\/2009\/04\/28\/however-as-lacan-taught-us\/#webpage\",\"url\":\"https:\/\/blog.nearfuturelaboratory.com\/2009\/04\/28\/however-as-lacan-taught-us\/\",\"name\":\"However, as Lacan taught us - 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