"I’ve seen other designer’s sketchbooks and I’m always impressed by how much…"

“I’ve seen other designer’s sketchbooks and I’m always impressed by how much creativity is on display. Not in mine. Page after page contain nothing but records of phone conversations, notes from meetings, price estimates, specifications. I keep the random doodles to a minimum. Someone looking at those pages would think the book might belong to a lawyer or, more likely, a party planner. Every once in a while, though, there are some drawings that would suggest that the owner was a designer.”

- Michael Bierut, about his notebooks