Near Future Laboratory Seldom Dispatch

Enough curious things and publications and prototypes and robot news and VLOGS are currently happening in our different bureaux that we need to issue a  dispatch with a note from each of us.

From Julian

OMATA

Together with Rhys Newman — a friend and colleague from back at Nokia — we started a company 14 months ago called OMATA to build a beautiful analog GPS bike computer. We launch our product in a few weeks on Kickstarter. It’s something Rhys and I had been talking about for a good long time and the wind-down of the Advanced Design studio at Nokia gave us the impetus we needed to start a company and build a product.

A bike speedometer? Why this, you might ask? What ever happened to weird future algorithms, catalogs and robots? What about workshops and consulting to future-starved clients?

Making “things” has always been a passion as followers of the Laboratory will understand. Making “things from the future” is a driving motivation for all of us here at the Laboratory. OMATA is an opportunity to do that on the terms that Rhys and I set, without the slow, arduous, punishing, soul-crushing briar patch of decision making protocols found in large, old-fashioned consumer electronics companies.

Aside from my passion for cycling, this product is, in many ways, a deviant object from a future where people have given up on the assumption that everything needs to be fully digital, have a touchscreen, be a nebulously defined “thing” of the Internet, and be a receptacle for distracting alerts/updates/notifications/etc. This is a focused object, designed to show what matters most while riding a bike: how fast, how far, how high and how long. It’s incredibly modern on the inside — very sophisticated GPS, ARM processor, BTLE, beautiful mechanics and world-class industrial design. It just ends up looking more beautiful on the outside then your typical connected digital thing.

You can follow along on Instagram and sign-up on the mail list on OMATA.

From Herr. Foster

I turned 40. I started a Vlog. Why?

  1. Turning 40 made me evaluate a lot of things, but primarily that life moves fast. Whilst I consider myself generally well-motivated to stay creative and busy, I feel that sometimes I slip into the Netflix and pub comfort zone. There’s nothing wrong with this, but I have a feeling that I want to do more of the things which forge stronger memories.
  2. I want to understand social media a bit more than I do. By creating a YouTube channel I have already learned a great deal about what’s good and bad about the platform, how it all goes together and how it feels to use it.
  3. I procrastinate a lot. By forcing myself to make a film every week, I’m going to have to get quicker at production. This will force me to learn on the hoof and improvise, which will hopefully make me a better film-maker.
  4. It’s a good experiment in storytelling. Much of the work I do, particularly the work at the Near Future Lab involves telling stories. I’ll only get better at that with practice.

So what’s it about? Primarily I’m scoring my weeks. A 10 would be ‘best week ever’, based on an entirely non-scientific algorithm, but not limited to: new things, new places, new people and the creation of interesting things.

So here goes. As the mantra of the Vlogger goes: PLEASE SUBSCRIBE

Fabien Says

Humans app

Most connected humans suffer from poor ‘data hygiene’. I wrote a piece on Medium on the reasons why we developed Humans an app that offers a way to rationally manage too many social media contacts and slows down the consumption of status updates, tweets, selfies, and photos of all kinds. This work invites designers and data scientists to adapt their social interfaces and algorithms to human pace rather than uniquely focus on the real-time, the ‘now’, and the accumulation of ‘likes’ and ‘contacts’.

Dr. Prof. Nicolas Nova

Smart Frictions

I recently wrote a book (with Joël Vacheron) about/bot algorithmic cultures. Régine Debatty at We Make Money Not Art blogged about it last week. Besides that, I recently gave a talk on the topic of “Smart Fictions” with Simone Rebaudengo (Automato Farm) at IxDA Interaction 2016 in Helsinki about frictions with smart technologies. I’m also starting work on a new project regarding mobile phone repair cultures.

Social Media at Human Pace

Most connected humans suffer from poor ‘data hygiene’. For instance, we are plainly grotesquely overfed on social media with its ‘anytime’ ‘anywhere’ experience and there is no rational end in sight. In this article, I introduce the reasons why I developed Humans, an app that offers a way to rationally manage too many social media contacts and slows down the consumption of status updates, tweets, selfies, and photos of all kinds.

A fictional Humans ad suggesting a better practice of ‘data hygiene’
A fictional Humans ad suggesting a better practice of ‘data hygiene’

We live in a society that captures the moment, refashions it to ‘share’ across a network of social media endpoints containing algorithms and human, perpetually. Social media, its algorithms and its humans are highly optimized to never stop the cycle. Consequently, we experiencing an unprecedented increase in the rate of this ‘anytime’ ‘anywhere’ consumption cycle. As of 2014, according to the Nielsen US Digital Consumer Report almost half (47%) of smartphone owners visited social networks every day. On top of that, it is not uncommon for a Facebook user to have 1,500 posts waiting in the queue when logging in. Yet, the perpetual consumption yields to very little and there is no rational end in sight. We are quite plainly grotesquely overfed on social media.

Social media needs its consumption cycle. It depends on ‘views’, ‘eyeballs’, ‘reshares’, ‘likes’, ‘comments’ — the euphemism used by the media mavens is the optimistic word ‘engagement’. We are bloated on ‘engagement’ to the point where we sleep with our nodes, wear them on our wrists, clip them to our dashboards, autistically shove them in pockets only to immediately remove them only to shove them back in our pockets only to immediately remove them in order to slake our thirst for more content. This ‘too much, too fast’ consumption cycles has reduced an ability to pay sustained attention, have a meaningful conversation, reflect deeply — even be without our connected devices.

Humans create technologies, adapt their behaviors to them and vice-versa

The fact is that each major revolution in information technology produced descriptions of humans drowning in information unable to face tsunamis of texts, sounds, images or videos. For instance, in the 15th century Gutenberg’s printing press generated millions of copies of books. Suddenly, there were far more books than any single person could master, and no end in sight or as Barnaby Rich wrote in 1613:

“One of the diseases of this age is the multiplicity of books; they doth so overcharge the world that it is not able to digest the abundance of idle matter that is every day hatched and brought forth into the world”

Besides a Luddite position of some that rejected technological change, the invention of printing began to generate innovative new practices and methods for dealing with the accumulation of information. These included early plans for public libraries, the first universal bibliographies that tried to list all books ever written, the first advice books on how to take notes, and encyclopedic compilations larger and more broadly diffused than ever before. Detailed outlines and alphabetical indexes let readers consult books without reading them through, and the makers of large books experimented with slips of paper for cutting and pasting information from manuscripts and printed matter — a technique that, centuries later, would become essential to modern word processing.

Historically, humans have adapted to the increasing pace of information exchange with the appropriation of new practices and means to filter, categorize and prioritize information feeds.

Similarly, a couple of centuries later, the increasing presence of the telegraph multiplied the levels of stress among merchants used to more local, slower and less competitive transactions. They eventually adapted to the new pace of information exchange with new practices and means to filter, categorize and prioritize information feeds.

From social media ‘diets’ to ‘data hygiene’

What today’s most connected people share with their ancestors is the sense of excess and related discomfort, and stress linked to information load. In many ways, our behaviors for coping with overload have not changed. Besides the promises of AI and machine learning that trade control for convenience, we still need to filter, categorize and prioritize, and ultimately need human judgment and attention to guide the process.

These behaviors perspires in popular media and the many articles that share tips to follow successful social media diets, detox, or cleansing programs. The authors typically advise their readers to move away from being constantly ‘on top of things’ and to give up on concerns of missing out or being out of the loop. The diets are about replacing one behavior with another more frugal by pruning the many social networks (‘quit’, ‘uninstall’, ‘unplug’, ‘remove profile’) and contacts (‘mute’, ‘unfollow’). Yet they target a temporal improvement and fail to promote a more profound sustainable behavior with positive reinforcement.

Besides the promises of AI and machine learning that trade control for convenience, we still need to filter, categorize and prioritize, and ultimately need human judgment and attention to guide the process.

Social media platforms have also slightly updated the interfaces to support these behaviors. For instance Facebook recently started to allow users to specify the certain friends and pages that should appear at the top of the feed and Twitter introduced a ‘while you were away’ feature to its home timeline. Yet, social media feeds still feel like an endlessly accumulating pile of messy dirty laundry.

There is an opportunity to reconsider how we use social media and how we build it. Social media that gives human control to prioritize certain feeds over others, but without normalizing content into something less messy, and less complicated than a human. In fact, adapting to social media overload is not about being ‘on a diet’ than having a good ‘data hygiene’ with a set of rituals and tools. This is what I explored along with my colleagues at Near Future Laboratory with the design and development of Humans.

A fictional Humans ad suggesting a proper ‘data hygiene’.
A fictional Humans ad suggesting a proper ‘data hygiene’.

Introducing Humans

Humans is an app that offers a way to rationally manage too many contacts and slows down the consumption of status updates, tweets, selfies, photos of all kinds. Its design inspires from observations on how humans adapt to the feelings of information overload with its related anxieties, obsessions, stress and other mental burdens. Humans is the toothbrush for social media you pick up twice a day to help prevent these discomforts. It promotes ‘data hygiene’ that helps adjust to current pace of social exchanges.

First, Humans gives means to filter, categorize and prioritize feeds spread across multiple services, like Twitter, Instagram, and Flickr. The result forms a curated mosaic of a few contacts, friends, or connections arranged in their context.

Humans gives means to filter, categorize and prioritize feeds spread across multiple services, like Twitter, Instagram, and Flickr.
Humans gives means to filter, categorize and prioritize feeds spread across multiple services, like Twitter, Instagram, and Flickr.

Additionally Humans strips social network interfaces and algorithms from their ‘toxic’ elements that foment addictions and arouse our desire to accumulate rather than abstract. And that without altering the fascinating dynamics of social networks. One inspiration this ‘data hygiene’ design pattern is the Facebook Demetricator provocative project that removes any number present in the Facebook interface. Its developer Benjamin Grosser advocates for the reduction of our collective obsession with metrics that plays out as an insatiable desire to make every number go higher. Another inspiration is the Little Voices app that removes the ‘noise’ from Twitter feeds and that is ‘ideal for those who like their feeds slightly quieter’.

Taken together, the benefits of using Humans are:

Reduce the compulsion to perpetually check Instagram, Twitter and Flickr

A frequent use of multiple social media services reduces our ability to contextualize and focus. With Humans, you can mitigate that online social service schizophrenia and establish a rational regimen for following without the constant barrage and noise of too many extraneous strangers’ updates. It works with the main social media platforms.

Keep away from the distractions in social media feeds

Get access to content stripped out of the social media distractions. Humans removes visual noise and arrange in their context the many status updates, links, selfies, photos of all kinds.

Mitigate feelings and symptoms of remorse whilst taking short or long offline breaks

If you have been away from your screens or too busy, Humans creates digestible doses of context that will get you up to date.

I designed and developed Humans to exemplify a new mean for ‘data hygiene’ with an interface and algorithms that adapt to human pace and do not uniquely focus on the real-time, the ‘now’, and the accumulation of ‘likes’ and ‘contacts’. Or as our fictional experts in ‘data hygiene’ would suggest:

Humans data hygiene experts

Check lovehumans.co for more information and request the app.

The near future of data hygiene

At Near Future Laboratory, we like to investigate alternative paths for technology. As data and connectivity augment our lives, hygiene might no longer only relate to maintaining a healthy body. Connected humans produce ‘data doppelgängers’ and consume data ‘anywhere’ and ‘anytime’ at an unprecedented rate. Consequently, they start to experience discomforts such as social media overload that Humans helps mitigate.

Like other information technology revolutions, there is a necessity for people to adopt new rituals and tools. In the near future we might see emerge interfaces, experiences, algorithms, design patters that reshape our social practices and for instance:

  • moderate our collective obsession with metrics and the pervasive evaluation and comparison of one self.
  • reclaim space for conversation over the illusion of the connection, its ‘retweets’ and ‘likes’.
  • reduce the social cost to ‘unfollow’.
  • promote solitude as a good thing.
  • regulate our insatiable desire to capture ‘moments’ and accumulate ‘contacts’.
  • help us overcome the ineluctable situations of digital amnesia.
  • empower our skills for abstraction and generalization from the ‘moments’ we capture.
  • help us forget to better remember.
  • invite us to expect less from technology, and more from ourselves and each other.

More on these topics in upcoming projects.

The Global Village and its Discomforts

Or why designers and data scientists should learn from the anxieties, obsessions, phobias, stress and other mental burdens of the connected humans.

Photo courtesy of Nicolas Nova
Photo courtesy of Nicolas Nova

We live in the ‘Global Village’ and our behaviors as connected humans have been evolving since Marshall McLuhan popularized the term in the 60s. Today, we form a society that captures the ‘moment’, refashions it to ‘share’ across a network of endpoints containing algorithms and humans, perpetually. Simultaneously, we live in a society that prizes speed. Amazing technologies are delivering real-time notification of those moments to our wrists, pockets and handbags. Through the virtue of feedback loops, real-time predictive algorithms and collaborative filtering, things are recommended to us for instant actions. That optimized movement of information promise to help us gain now the time that we can then put back in our life.

That evolution came with a price. In the Global Village, it is common to hear a co-worker complain over lunch about ‘social media overload’, to have a friend share their ‘chronic infobesity’ issue with a simple look on their Tweetdeck, to overhear in the metro a person who cannot keep up with their multiple profiles on Tinder or to observe a ‘validation junky’ defying Dunbar’s number and obsessively seeking new forms to obtain ‘likes’ from ‘friends’.

In this essay, I argue that most connected people are subject to anxieties, obsessions, phobias, stress and other mental burdens resulting from living in the Global Village. In an era where some behaviors and habits are measurable, there is an opportunity to learn from the negative effects of technologies that extend our social practices. Particularly, designers and data scientists — besides from being held accountable for many of these discomforts — could get inspirations from the descriptions of these social media related pathologies to improve their design of user experiences and algorithms.

Pathologies of the Global Village

As of 2014, according to the Nielsen US Digital Consumer Report almost half (47%) of smartphone owners visited social networks every day. On top of that, it is not uncommon for a Facebook user to have 1,500 posts waiting in the queue when logging in.

Since the presence of social network is relatively new, the real gains and losses of their use can be found in the mood, behavior, rituals, manners and feelings of connected people. Only recently, the popular media started to consider the psychological effects of ‘social overload’, its impact on mental, social and even physical well-being. We are starting to hear about compulsive behaviors or any other kind of pathologies with acronyms such as FoMO (Fear of Missing Out) or FoBO (Fear of Better Options) provoked by the exposure to social media. That evolution can also easily be traced in recent academic literature. For instance, social psychologist Andrew Przybylski and his colleagues defined FoMO as:

“A pervasive apprehension that others might be having rewarding experiences from which one is absent, FoMO is characterized by the desire to stay continually connected with what others are doing.”

Building on that definition, Michael Hogan proposed a number of categories of FoMO consequences including: Pressure, Paranoia, Separation, Self-identity problems, Dissatisfaction, Loneliness, Negative Self-Image, Personal Inadequacy, Disconnection, Jealousy, and Judgement.

The consequences of FoMO. Source: Facebook and the ‘Fear of Missing Out’ (FoMO)
The consequences of FoMO. Source: Facebook and the ‘Fear of Missing Out’ (FoMO)

As a consequence, some people who first embraced constant connectivity are now looking for ways to resist the constant call to be permanently connected. These reactions manifests a need to establish boundaries, resist information overload, and strike a greater emotional balance. Some opt to follow media ‘diets’ or ‘detox’ programs as attempts to move away from being constantly ‘on top of things’ and to give up on fears of missing out or being out of the loop.

Every Technological Extension is Also an Amputation

Social network platforms act as an extension of our social practices. Like with any technological extension we are right to be fascinated by its power and scale. However, we too frequently choose to ignore or minimize the ‘amputations’ and implications they produce. Or as French cultural theorist Paul Virilio would argue:

“The invention of the ship was also the invention of the shipwreck”

For instance, our capacity to record every moment of our lives comes with the high vulnerability of digital data. In fact, no machine can today read a 15 years old hard drive. It is ironic that we have the technological means to record and share our social lives, yet we all might suffer one day from ‘digital amnesia’. Similarly, the capacity to record our lives might reduce our ability to forget inconsequential factoids which is the way for our brains to optimize the recollection of important things. Indeed, our memory uses abstraction and generalization to forget and better remember.

The understanding of these ‘amputations’ represent a source of inspiration and discussion to improve the design and algorithms of social media or any technology that touches humans and extend their social practices.

Gathering Material from Fictional Near Future

With the objective of producing an inventory of ‘amputations’, designer Etienne Ndiaye and myself projected into the near future the current discomforts in using social media. With an approach called Design Fiction, we employed that inventory as a totem for discussion and evaluation of alternative ways to experience social media.

In this exercise we postulated the future increase of cases of ‘validation junkies’ (i.e. individuals who obsessively like, favorite, share and retweet) and ‘input junkie’ (i.e. individuals obsessed with social network feeds). After a vast study on social habits and individual addictions to social media, the US Food and Drug Administration (FDA) and the European Medicines Agency (EMA) decided to set up a large technology initiative that placed limits on design, algorithms and access to social media. For instance, they imposed limits to Facebook photo clicking. In consequence NGOs and the media started to portray pathologies like FoMO as the nicotine of social network platforms forcing the Facebooks, Googles and Amazons to react.

Based on that premise, our Design Fiction took the form of a fictional start-up called 6andMe active in the sector of wellness for connected humans.

The landing page of 6andMe.
The landing page of 6andMe.

That Design Fiction helped us think on how popular media might describe conditions like FoMO in the future. We debated on the tools and behaviors that could prevent or mitigate the discomforts augmented by social media; the mechanisms that 6andMe could use to detect feelings like ‘lone envy’, ‘social exclusion’, ‘missing out’ and ‘being left out’. For instance we listed the indicators that could give signs of unfilled need of ‘belongingness’ and ‘connectedness’ of a person.

Relative Production, Relative Participation, Reciprocal Endorsement, Relative Social Dispersal, etc. The 6andMe diagnosis rely on a battery of basic tests gathered from an individual behavior on social media services to rate concerns for social media related pathologies.
Relative Production, Relative Participation, Reciprocal Endorsement, Relative Social Dispersal, etc. The 6andMe diagnosis rely on a battery of basic tests gathered from an individual behavior on social media services to rate concerns for social media related pathologies.

Further into the exploration, we looked at the evolution of language and how some mental conditions might be linked to popular figures. For instance, 6andMe can detect levels of Systrom’s Anxiety. This fictional pathology originates from Instagram’s CEO Kevin Systrom who once said:

“We humans are forever on a quest to take a moment and record it forever in time. Because however long life is, or however short life is, we know we may never get that moment back.”

that we translated into the following symptoms:

Systrom’s Anxiety (SA)

Systrom’s Anxiety is a feel of having to capture and share a moment from the fear of not being able to get to live it again. It happens in situations when one has to decide whether a moment is best enjoyed in the present tense or preserved for posterity online.

We also investigated the emergence of technologies and research that measure social media behaviors. For instance, Michal Kosinsk at Stanford and companies like Apply Magic Sauce API are currently optimizing ways to transform digital footprints into psychological profiles. Our fiction stands 2 or 3 iterations away from that reality. As a result, data scientists at 6andMe use similar algorithms to produce a diagnosis for social media related pathologies. For instance:

The results: 2 weeks after sharing the access to your social media activity, 6andMe sends you by mail a complete diagnosis with levels of concerns on social media related pathologies (e.g. Cloud Syllogomania, Online Tachylalia, Fear of Missing Out, …)
The results: 2 weeks after sharing the access to your social media activity, 6andMe sends you by mail a complete diagnosis with levels of concerns on social media related pathologies (e.g. Cloud Syllogomania, Online Tachylalia, Fear of Missing Out, …)

Cloud Syllogomania (CS)

Like many people, you have a tendency to compulsively hoard documents in the cloud such as photos, music, videos, discussions, emails, or any other data formats. However, when reaching storage limit you fail to organize and discard large numbers data even to the point of causing significant clutter and impairment to basic operation of a software, computer or mobile device. This hoarding behavior is often unwanted, automated by online services and can become distressing.

Online Tachylalia (OT)

You have a tendency to share social content fast, frenetically and very frequently, so frequently that it becomes impossible for your relatives, friends, colleagues and contacts to follow you online. It may be exhibited as frequent streams of rapid posting without prosody leading to online social rejection and disdain.

Profile Schizophrenia (PS)

You suffer from a personality disorder that emerges when losing control of multiple accounts and profiles on social networks. Profile Schizophrenia (PS) becomes latent when you start to notice gaps and inconsistencies between the information that you share online. For instance you might develop different personalities from your life biography on LinkedIn and what you share on Facebook, your World of Warcraft characters and your Twitch videos.

Online Monophobia (OM)

You feel alone in online social networks. You might have relatively too few online contacts and receive low amounts of contact requests, likes, comments, reblogs or retweets. Many people with this fear feel awkward and uncomfortable on social networks. It is related to Online Athazagoraphobia that is fear of forgetting or being forgotten on social networks.

Overshadower Syndrome (OS)

In this form of a judgment disorder your mind blurs the social etiquette of knowing too much about somebody else from the information available on the Web. That behavior often leads to uncomfortable social and cultural situations when too much knowledge on a person is gathered from the extensive use of search engines and social networks.

Storage Claustrophobia (SC)

In moments of bandwidth restrictions, abusive data plans, or limited cloud space you notice an extreme fear and feeling of being confined to the limits of a specific data plan or storage system.

Six Degrees Jealousy (SDJ)

You feel or show envy of an online contact for receiving more attention in the form of “likes”, “comments”, number of contacts or the klout score. Inspired by network theories on six degrees of separation, Six Degrees Jealousy is often a reaction of teenagers to a strong social pressure and fear of not belonging to a community or tribe leading to Online Monophobia (OM).

Find more informal descriptions on 6andMe of: Timeline Myopia (TM), Impulsive Posting Disorder (IPD), Social Media Dependence (SMD), Social Media Overwhelm (SoMO), Sense and Attention Overload (S&AO), Abrupt Online Dropout (AOD), Pocket Check Obsession (PCO), Screen Addiction (SA), Compulsive Screen Absorption (CSA), Stressful Attention Battles (SAB), Online Attention Disorder (OAD), Tagophobia, Compulsive Data Cleaning Disorder (CDCD), Data Loss Meltdown (DLM), Digital Amnesia (DA), Online Athazagoraphobia (OA), Visiobibliophobia, Social Escapism (SE), Online Perseveration (OP), Avataragnosia, etc.

Our Design Fiction and the description of these fictional pathologies do not claim to be medical but are provocations on how connected humans might express their anxieties, obsessions, phobias, stress and other mental burdens in the future.

Takeaways for the present

While working on wonderful technological extensions of human body and mind, designers and data scientists need also to consider the amputations provoked by the experiences and algorithms they introduce into the Global Village. In the the book The Shallows, Nicholas Carr worries that the flood of digital information is changing not only our habits, but even our mental capacities:

Forced to scan and skim to keep up, we are losing our abilities to pay sustained attention, reflect deeply, or remember what we’ve learned.

The inventory of social media related pathologies listed in 6andMe highlights these types of technological implications. The descriptions of FoMO, Systrom’s Anxiety, Six Degrees Jealousy, etc. provide a new source of inspiration and discussion to improve the design and algorithms of any technology that touches humans and extends their social relations.

To build better data products and services, I would argue that most designers and data scientists should be aware of notions such as graphopticon introduced by the like economy and question if the technology they build establish an insatiable ‘desire for more’ or any other type of discomfort. Moreover, they should get inspirations from the techniques social media user develop to strike a greater emotional balance.

Many companies have the data and skills to consider the wanted, unwanted and toxic changes in behaviors their services or products create and amplify. For instance, Facebook introduced the roles of social engineers and a group of trust engineers to make the online world a ‘kinder, gentler place’. In their first approximations they introduced mechanisms for their users to tune the feeling of status update overload.

Currently, only a few apps and platforms promote social media experiences that mitigate the types of discomforts listed in 6andMe. Meshfire is a recent attempt to ‘make social media human again’ or as its CEO puts it in abstract terms:

“If we were to start again with social media — a completely clean slate — we’d like to see real human interaction rather than all the automatic output we witness today.”

Screenshots of Little Voices by Charles Gower
Screenshots of Little Voices by Charles Gower

Another example is the app Little Voices that removes the Tweets that contain images, links and replies from Twitter feeds. As its developer Charles Gower describes it:

“Little Voices is complementary to Twitter, not a replacement. It’s ideal for those who like their feeds slightly quieter.”

Finally, at Near Future Laboratory we have been building Humans as a platform to ‘experience social media at human pace’. Humans offers a way to rationally manage too many contacts and slows down the consumption of status updates, tweets, selfies, photos of all kinds. Its aim is to:

  • Reduce the compulsion to perpetually check for status updates.
  • Keep away from the distractions in social media feeds.
  • Mitigate feelings and symptoms of remorse whilst taking short or long offline breaks.

The Humans landing page.

More on Humans soon!