Design and Storytelling at AIGA Pivot

Back in 2010 at the University of Michigan Taubman School’s conference on “The Future of Technology” is where I first started thinking about the future as represented in graphs. I brought this visual graphical prop back again at the AIGA conference this last weekend in Phoenix. I guess I figured that a graphic of the future would be a good way to start a talk of the design professional society that at least started with a strong emphasis on graphic arts. (But it’s broadened itself, as I understand, which is good.)

I started with these hand drawn illustrations as a way to show that the future is contestable and malleable and one can make it and need not subscribe to the least-common denominator ideologies about what the future looks like. More than “disruption” — which has weird connotations with business, but just creating a future we imagine, not driven by forces that have typical measures of “future” that includes better battery life and larger screens and more brain-y smart devices.

I participated in a discussion on Design and Storytelling. It was a rehash of some existing material on Design Fiction and the various idioms and conventions that Design can learn from science fiction in order to do the work of design — and not just communicate design ideas, but actually *do design.

Parenthetically, I’ve only recently become a part of the AIGA and I’m still in a phase of my professionalization in design. I think it’s quite important to understand that being anything in any community means being a part of the community which means circulating oneself — ideas, conversations, listening and learning. It is a way of advancing oneself *and advancing that professional community. This is why I go to these things and why I try my best to be an active part of the conversations and discussions — contributing something in the form of a talk or a workshop. It’s not because I like to travel around. That part is actually hard on the body and the home. But it’s part of what it means to be “advanced” at whatever one does. Advanced Designers who do not Advance Design are just shift workers. And then they’ll come a time when they are obsolete because they never paid attention to the larger advances in their community and one day they’ll have befuddled looks when the generation or two “behind” them comes up and eats their lunch. It should be a formal requirement to participate at these levels, proactively. There’s a three step plan. I describe it here: http://www.nearfuturelaboratory.com/2009/04/29/follow-curiosity-not-careers/

Saturday October 15 10:49

Okay. Rant on Advanced Designers who don’t Advance Design is officially over.

Going to these things is hard, fun work — but, then you also learn *new things and meet *new people! One high-note for me was this fellow who I’m sure you all already know about and I may be the last one — Jackob Trollbäck. Here is a designer who I could admire right away as he finds the curious, little weird things full of possibility for expression and experimentation. There were a number of things he showed that were just almost incongruous studies and experiments, much of which was wrapped up in sound and rhythm (also topics of great interest to the laboratory these days) as well as curious visual studies and experiments. These were informal experiments — playing with images and videos from an iPhone that turn a technical failing into an aesthetic marvel. These sorts of unexpected things are very interesting to us here.

Also! There was a little bit of a confirmation for my own personal “that’s weird” study — things that happen and one notices them repeatedly. There’s no big theory explanation here, but I notice curious alignments of numbers on clocks — digital clocks. I was capturing them quite regularly and uploading them to a Tumblr. And then I stopped because people would say — no..that’s not weird. It’s just the time. But it seems Jackob Trollbäck has done the same. So — it was a bit of an affirmation of my weird observations.

Related, here’s the talk from the University of Michigan where I first showed these hand-drawn sketches of the future. I think there’s a t-shirt in here somewheres..

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Design Advances

General Designs Delivery. Remnant of some sort found on the wall beyond the model shop.

I’m going to paraphrase something I read in a recent issue of The New Yorker that immediately made me think of things we bunch of folk in the studio are thinking long and hard about — doing advanced design, but even before the “doing”, understanding what it is to be an advanced design studio and what the heck is “advanced design.”

The article was about Quantum Physics called Dream Machine by Rivka Galchen on David Deutsch and efforts to create a Quantum Computer. It’s a fascinating article and I recommend it. Good science fact-fiction stuff. These guys in laboratories with elaborate support apparati to make a four bit computer. Awesome. I can easily imagine the wisps of dry ice-like condensation puffing out of copper-clad plumbing and fittings.

Okay, back to the article. Now — this is just a word substitution not meant to equate what brainiac quantum physicists do with what a bunch of (pepper this with humility) clever creatives do in a little design studio. Just word substitution. In the article, as Galchen is trying to frame the sensibilities of Quantum Physicists and describes it thus:

Physics advances by accepting absurdities. Its history is one of unbelievable ideas proving to be true..

That simple statement stopped me in my reading tracks. There was something deceptively simple in that — an expectation that, or almost rule in a way that in order to move the field along, in order to advance physics, or do advanced physics, or to determine whether or not one was advancing physics — well, one had to be prepared or make sure that you were accepting absurdities.

The word substitution will be obvious to you by now: doing advanced design requires a bit of accepting things that, on the face of it, are absurd — at least at first.

Accepting absurdities, or designing things that are absurd, or realizing that what you’re doing seems a bit absurd are various measures of advancing the state of a practice idiom, like design.

Design advances ..by accepting absurdities

There’s a bit of facing adversity built into that sort of discipline. It means that people are going to look at what you do as absurd — as disconnected from the state of the world right now; as idle experimentation; as just a bunch of weird stuff.

I think the challenge is around the degree of “advance.” Sometimes rather than making “big disruption” sorts of advances, small, simple, low-hanging-fruit sorts of things are more tractable and, potentially — more disruptive for their simplicity. This is where the phrase “wheels on luggage” comes from. Just doing something that, in hindsight seems so obvious, yet is exceptionally, blindly simple to accomplish (again, in hindsight.) Often these “little things done much better” sorts of disruptions effect human behavior in an unexpectedly profound way. Sadly, the hubris of the main players in constructing the future — engineers and technologists — consider a disruption to be wholesale system change of some sort rather than making little things better than they already are. It’s also a battle between complex programs or teams, versus relatively simple ideas with small teams executing a clearly stated vision.

Why do I blog this? There was something about that quote that has stuck with me. I’m not sure I’ve teased it all out — but its resonant and I need to figure out how best to describe what it is that “advanced design” is so I know it when I see it; and what activities “advancing design” consists of so I can tell myself what to do. Accepting absurdities and finding the way to get others who perhaps are less inclined to is a small, fitful start towards this goal.

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